Brett Wilson's first article for Alberta Venture, Return on Investment: The Give and Get Play, explores the give and take relationship between corporations and charitable organizations and provides ample support for both a philanthropic giving model and a corporate sponsorship model. In the article Wilson issues a challenge to his colleagues "...to think differently about how businesses and non-profit organizations can benefit mutually from collaborative relationships."

Read the full article.

This challenge is well-timed as Calgary Arts Development prepares to launch artsVest Calgary: a new sponsorship training and matching incentive program developed by Business for the Arts. The goal of artsVest is to develop new mutually beneficial partnerships between Calgary businesses and arts organizations. Through an intensive series of workshops, arts organizations accepted to the program will receive training on building stronger partnerships that address the needs of both the arts organizations and their business partners. Matching incentive funds, provided by Canadian Heritage and The City of Calgary through Calgary Arts Development, offer a great return on investment for first time business supporters of the arts. It's a win-win situation!

For more information on artsVest nationally please visit the artsVest website.